Question 3

Transparency is such an important concept because of the shift in what is trusted by society. With everyone able to share ideas and feelings about any type of issue, older mediums are looked to less to strengthen beliefs. The problem is that companies and political groups are taking advantage of the cheap and easy "homegrown" media and publishing it as though it is a single person sharing an idea. In the real world, you may not know the exact motives of someone you're talking too, but you can see them, know who they are, and make your own opinion. In the online world, anyone can hide behind a fake name and a fake image. If true motives cannot be seen it will be hard to trust anything and that is why transparency is so important in the online world.